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Case study / 01

MHM Transportation

Building a sharper identity and a booking experience around executive travel.

Visit project

DisciplineBRAND + SYSTEMS

ScopeVisual identity / Business cards / Website / Reservation experience

MHM Transportation silver wordmark and car-line emblem
01 Visual identity

Known scope

  • Visual identity
  • Business cards
  • Website
  • Reservation experience

Evidence

  • Executive transportation positioning
  • Online reservation workflow
  • Service and fleet architecture
  • Corporate travel content

The change

Making the identity and the experience work together.

Challenge

Launch an executive transportation business with a clear public presence and a direct path to reservation.

Approach

Build the identity, business cards and website as one connected launch system.

Verified result

MHM Transportation launched with its identity, business cards and website in place.

02 / Business cards

A useful object,
not just a name.

MHM Transportation business cards arranged as a dark and ivory physical set
Black MHM Transportation contact card
Contact face
Ivory MHM Transportation world-time reference card
World-time reference

03 / Website

From first impression
to reservation.

MHM Transportation website homepage on desktop
MHM Transportation website homepage on mobile
MHM Transportation fleet page
Fleet Vehicle choice organised around passengers and luggage.
MHM Transportation reservation page
Reservation A direct booking path for executive travel.

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