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Case study / 02

AALA Partners

Positioning the support behind the practice as a premium professional service.

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DisciplineBRAND + WEBSITE

ScopeDigital presentation / Professional services website

AALA gold scales of justice mark
01 Identity and digital presentation

Known scope

  • Digital presentation
  • Professional services website

Evidence

  • Legal support for law firms across Canada and the UK
  • Positioned around extending practice capacity

The change

Turning the proposition into a clearer public experience.

Challenge

Present specialist legal support with the clarity and confidence expected of a premium professional service.

Approach

Structure the offer, digital presentation and website around the support AALA provides to law firms.

Delivered

Delivered a brand-led professional services website with a clear offer and service structure.

02 / First impression

The support behind
the practice.

AALA Partners homepage on desktop
AALA Partners homepage on mobile

03 / Website system

One visual language.
Different kinds of proof.

AALA Partners services page showing six legal support areas
Services The offer organised into six clear areas.
AALA Partners how we work page showing a four-step process
How we work A four-step path from need to added capacity.
AALA Partners team page showing its leadership presentation
Team The people behind the work brought forward.

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